Articles
Thinking out loud.
Notes on product, UX and strategy. Ideas and lessons to help us think better and design with clarity.
30 articles

Observability in agentic UX
When the agent works in the background, trust dies. How Claude Code solved it, and what you can copy.
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Capability discovery in agentic UX
People don't know what AI can do. It's one of the biggest UX challenges for AI products today, and there are concrete patterns that work.
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Multi-agent orchestration for designers
Seven patterns for coordinating multiple AI agents, and what each one asks of the interface.
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Prompt engineering as design work
Two years ago this was an engineering job. Today, designers write prompts side by side with data science. Five patterns and a reverse-engineering trick that changes everything.
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From deterministic to probabilistic design
For 60 years we designed for predictable screens. AI broke that. What changes in the method when the output is no longer fixed.
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Mental models for AI design
Co-pilot, Assistant, Learning Partner: three ways people understand AI, and how each one changes the interface you'll design.
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Inclusive design teams: from pronouns to belonging
A team's internal culture shows up in the product it ships. How to build a team that produces inclusive design by default.
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Cultural sensitivity in product design
Symbols, colours, dates, and references carry different meanings in different cultures. How to catch this before the product ships.
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Inclusive forms: asking without excluding
Before adding a field, ask whether it's necessary. When it is, there are ways to ask that include more people.
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eHealth, Telemedicine, mHealth: a glossary for designers
The three terms overlap but aren't equivalent. Telling them apart changes what you research, who you talk to, and what regulation applies.
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Accessibility beyond contrast
Colour and font are just the start. Cognitive accessibility, screen readers, dyslexia: what changes when you broaden the lens.
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Inclusive language in design
Small word swaps that change who feels welcome in the product. A practical list for emails, copy, research scripts, and UI.
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Design Thinking in healthcare: what changes
The five phases stay five phases. But Empathise weighs more, Define gets slower, Ideate becomes co-design, and Test happens with people for whom mistakes cost more.
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The Agentic Era: What this means for Product Design?
Is "Agentic Era" a new term for you? Let’s get you up to speed.
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Grice's Maxims as conversational design heuristics
Four 1975 principles about what makes a conversation work. Applied to health chatbots, they're one of the best evaluation rubrics I know.
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5 Human-AI interaction types 🤖 The State of UX and Latest news on tech
Thinking about all the Human-AI interaction possibilities allows us to innovate and avoid falling back on the easiest solutions that we think are ‘shiny’ for users.
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Designing with patients, not for them
Recruitment, consent, remote sessions, ethics. What changes when your participants live with a chronic condition.
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Ethical Principles in AI Design
It’s crucial to follow fundamental principles to ensure ethics in AI design.
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Patient care journeys: when diagnosis takes 5 years
The IBS case shows what happens when designers map the actual path of someone living with a chronic condition. Lessons for any health design work.
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Measuring the success of User Experience activities through Key Experience Indicators (KEI)
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Making Co-Design Workshops Accessible
Making co-design workshops accessible is key to ensuring the participation of everyone involved.
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Free Heuristic Analysis Template
This is a free template for you to start your Heuristic Analysis
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The famous ‘Product trio’, a team for successful digital products
The term ‘product trio’ refers to the core team involved in creating a digital product. This concept was explored by Teresa Torres in her book ‘Continuous Discovery Habits.’ Typically, this trio consi
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Biodesign the process used in design for health
Biodesign is a design approach that uses biology and the life sciences as an inspiration and resource for innovation in various fields, including health.
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Presenting Design, an essential skill
Presenting your own work isn't optional, it's part of being a designer. How to prepare, deliver, and receive feedback without losing yourself in the process.
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How to make a storymap: the basics for improving your backlog
Story mapping is a method for organising user stories, allowing a holistic view of the entire experience.
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Should Product Designers be part of the Research Framework?
Product design should never be totally separated from the research phase. When this happens, there is a gap between what has been learnt and what is being designed.
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An introduction to usability testing and how to prepare one
We can't exactly predict how someone will use a particular interface, so testing becomes an important phase of any project
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The importance of starting to design for ageing
According to the 2018 Ageing report that Público reinforces, only 4.2 million people will be of working age (2), and so we are moving towards a new paradigm.
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Cognitive Biases: What Are They and How Do They Explain How Our Brain Works
Cognitive biases are shortcuts our brain uses to process information. Which ones matter most for product design, and how to mitigate them in practice.
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